Key Questions to ask about a Medium-Specific Methodology
Dr. T brought up a question in the responses to my Qualifying Exam in "Literate Practices in Multiple Media" that stuck in my brain and that I’ve been answering, in various forms, ever since. This has been several months of answering, which may or may not be enough, given the question. The question - badly paraphrased from incomplete and flickering memory - was: why am I choosing to analyze such texts? Do my selected texts for analysis represent a central current in contemporary literary genres?
This was a damned good question, because my selection of texts are obscure and fringe. They represent a sort of graphic spatial avant-garde in contemporary print literature, and though they gesture toward new hybridities of visual and linguistic signification, I know that when taken as a whole field, print literature uses the graphic space both meaningfully (in a small amount of cases) and with little thought to the significations of space, packaging, font, form, illustration, and so on. I do see an increase in very mainstream (read: popular fiction and YA fiction) literature’s use of the graphic space, font choices/blended font styles for effect, innovative packaging of text emphasizing its status as material object, and addition of images as co-signifiers in the work. Take something as seemingly insignificant as Stephen King’s font switching in the novel Cell. The list can go on and on.
But then last week I realized: is it relevant to my study or a matter of necessity that the works under analysis be representative of the mainstream in literary fiction? I think that’s a good point to be able to defend on a panel, but it certainly has less relevance to a study I’ve constructed specifically to examine ways literary works signify visually and spatially. I’m setting out to look for works that point toward a possible cluster of new forms, and furthermore, I’m re-examining (this can be cut, for it is fascinating and relevant but not central) how even the most innocuous print literary works signify using these methods, therefore calling for the need to apply a reading methodology which can - when used with the grain of texts - illuminate (using discursive tools from a variety of disciplines) how the spatial and visual aspects of the print text co-signify along with the linguistic portion. Note that this is a methodology which will be applied with varying degrees of success, and one of the most interesting things this will yield (apart from works which do indeed signify in both ways to create one meaning) will be the ability to explore the implications of disjunctive co-signification - moments when the production of the visual, spatial, and illus. aspect of a linguistic work clash with the significations of the linguistic work. Think of Jane Eyre, one of my favorite novels, set in pink Comic Sans with a cover illustration by Jim Davis and a jacket blurb by Meg Cabot.
A good example of the kinds of disjunctions, which come about through a major disconnect in the production of themes, genre, and central statement during the packaging, editing, and marketing of a work in the process of publication - George A. Romero’s Land of the Dead. The intro sequence, or "title sequence", was farmed out to another company - creating a beginning section of the central narrative by Romero, a title sequence interlude by different authors and artists (and yes, presumably with Romero’s consent and approval, though to what extent would be difficult to discover) which in fact presents a different thesis about the zombie than Romero does in his text - and then the movie itself, which contains Romero’s ideas.
A larger question, written and later salvaged from my dying desktop and replicated here as a means of storage, is this:
Whether medium-specificity as a reading/ evaluative technique adds to one’s understanding of and appreciation of the range of possible significations and slippages of the narrative/ the narrative’s functions/ the narrative’s possible meanings.
To what extent a medium-specific analysis adds to one’s understanding of and appreciation of the narrative’s functions/singification systems in full.
And finally, is the project (one of at least two, I recognize) that I’m outlining anything to do with promoting and advocating medium-specific analysis, or is what I’m describing, because of its extensive borrowing from several discursive practices, a more widely applicable idea, which could be used on a variety of media which incorporate systems of linguistic-spatial-imageistic signification practices?
A note: as you can see, this entire endeavor has of recently been powerfully influenced by Noel Carroll’s arguments about the usefulness of a medium-specific analysis.
